Bud Light Super Bowl Commercial Corn Syrup
The Bud Light Super Bowl Commercial
If you watched the 2019 Super Bowl, you may have seen Bud Light's commercial that poked fun at its competitors for using corn syrup in their beer. The ad shows the Bud Light knights delivering a barrel of corn syrup to the wrong castle and going on a journey to find the rightful owners. The commercial ends with the message, "Bud Light, brewed with no corn syrup."
The ad sparked a lot of controversy in the beer industry and among consumers. Some applauded Bud Light for being transparent about its brewing process and calling out their competitors for using corn syrup, while others criticized the ad for creating confusion and fear-mongering tactics.
The Controversy
The use of corn syrup in beer has been a topic of debate in the beer community for years. Corn syrup is used as a fermentable sugar in the beer-making process, which helps to create alcohol. Some brewers use corn syrup instead of traditional brewing sugars like malted barley, wheat, and rye because it's cheaper and more readily available. However, some consumers believe that corn syrup is an inferior ingredient that can negatively affect the taste of the beer.
When Bud Light aired its Super Bowl commercial, it targeted Miller Lite and Coors Light, both of which use corn syrup in their brewing process. However, it's important to note that corn syrup is not the same as high-fructose corn syrup (HFCS), which has been linked to health concerns like obesity and diabetes.
Miller Lite and Coors Light responded to the commercial by releasing ads of their own, calling out Bud Light for being misleading and spreading fear among consumers. They argued that corn syrup is used in the brewing process but is not present in the final product as it is consumed by the yeast and turned into alcohol.
The Impact
The Bud Light commercial sparked a lot of discussion and controversy within the beer industry and among consumers. Some people praised Bud Light for being transparent about its brewing process and calling out their competitors, while others criticized the ad for being misleading and creating confusion.
However, it's important to remember that the use of corn syrup in beer is not necessarily a bad thing. Many breweries use corn syrup to create certain flavors and textures in their beer, and it's not an inferior ingredient. The controversy surrounding the Bud Light commercial has brought attention to the importance of transparency in the brewing industry and the need for consumers to understand the brewing process.
The Future
The controversy surrounding the Bud Light Super Bowl commercial has sparked conversations about transparency and the use of corn syrup in beer. Consumers are becoming more interested in the brewing process and the ingredients used to make their favorite beers.
Many craft breweries are now including detailed information about their brewing process and ingredients on their labels and websites, allowing consumers to make informed decisions about the beer they purchase. The controversy has also highlighted the importance of education and transparency within the beer industry.
As the beer industry continues to evolve, it's important for breweries to be transparent about their brewing process and ingredients. Consumers are becoming increasingly interested in the brewing process and the ingredients used to make their favorite beers.
Conclusion
The Bud Light Super Bowl commercial criticizing the use of corn syrup in beer sparked a lot of controversy within the beer industry and among consumers. While the use of corn syrup in beer is not necessarily a bad thing, the controversy has highlighted the importance of transparency and education within the industry. As consumers become more interested in the brewing process and ingredients, breweries must be honest and forthcoming about their brewing process and ingredients.